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Email Marketing (WinPress Mail)

The Email Marketing addon lets you send scheduled email campaigns to your WooCommerce customers, right from WordPress. It is giveaway-aware: you can send launch announcements, “last chance” reminders to people who haven’t entered, and draw-date reminders to people who have. Every send is batched, tracked for opens and clicks, and respects unsubscribes.

Requires: WooCommerce (subscriber campaigns work with WooCommerce alone). The free Giveaway Lottery plugin is required only for the giveaway campaign types. Email delivery uses your site’s normal WordPress mail system — for reliable inboxing, use an SMTP plugin. No separate license key is needed.

The Workflow

Create a template  →  Create a campaign (type + audience + template + schedule)  →  Automatic batch send  →  Track results

Where to Find It

The addon adds a top-level WinPress Mail menu with these pages:

  • Dashboard — totals and quick links
  • Campaigns — your campaign list
  • Add Campaign — new campaign form
  • Templates — email templates
  • Unsubscribed — global opt-out list
  • Settings — sender details and batch size

Campaign Types

Campaign typeWho receives itScheduling
Subscriber campaignAll WooCommerce customersFixed date & time you pick
Giveaway start reminderAll WooCommerce customersBased on the giveaway’s start date minus your lead time
Giveaway close reminder (non-purchasers)Customers who have not bought the giveaway productBased on the close date minus lead time
Draw date reminder (purchasers)Customers who have bought the giveaway productBased on the draw date minus lead time

Step-by-Step: Send Your First Campaign

Part A — Configure Settings

  1. Go to WinPress Mail → Settings.
  2. Set:
    • Sender name — the “From” name (defaults to your site name)
    • Sender email — the “From” address (defaults to admin email)
    • Test email address — used for template previews
    • After unsubscribe page — optional URL to send people to after they opt out
    • Batch size — emails sent per minute (default 50, max 200)
  3. Click Save settings.

Part B — Create an Email Template

  1. Go to WinPress Mail → Templates.
  2. Use a built-in default (Classic Blue, Amber Promo, Dark Luxury, Green Eco) or click to create a custom template.
  3. Set the Template name, Email subject, and HTML body.
  4. Insert merge tags where you want dynamic content (see the merge tag list below).
  5. Click Create template / Save template. Default templates can be copied to a custom one with Copy to custom.

Merge tags (use double curly braces):

Merge tagReplaced with
{{customer_name}}The customer’s name
{{store_name}}Your site name
{{product_name}}The linked giveaway/product name
{{product_url}}The product link
{{start_date}}The giveaway start date
{{close_date}}The giveaway close date
{{draw_date}}The giveaway draw date
{{unsubscribe_url}}The recipient’s unsubscribe link

Part C — Create a Campaign

  1. Go to WinPress Mail → Add Campaign.
  2. Choose a Campaign type.
  3. Fill in the fields:
    • Campaign name
    • Recipient user roles — optional filter to specific WordPress roles
    • Send date & time — for subscriber campaigns
    • Giveaway product + Lead time (hours/days) — for giveaway campaigns
    • Email template
    • Status — Active or Paused
    • Repeat — optionally repeat the send, with Additional sends and an Interval
  4. Optionally click Load eligible recipients to preview the audience, filter by email, and Remove anyone you want to exclude.
  5. Click Save campaign.

Part D — How Sending Works

  • A background task runs every minute and processes Active campaigns whose send time has arrived.
  • Emails go out in batches (your Batch size) using WordPress mail.
  • Unsubscribed addresses are always excluded.
  • When the queue is empty, the campaign either repeats (if configured) or is marked Completed.

Tracking & Analytics

Open a campaign’s Analytics page to see:

  • KPI cards: Total recipients, Emails sent, Emails failed, Unique opens, Unique clicks, Unsubscribes.
  • A Recipients overview pie chart (Delivered / Failed / Other activity).
  • Filter buttons (All, Email sent, Failed, Open, Click, Unsubscribe, Non-open) over a per-recipient activity log.
  • A Send now action on failed rows and a bulk Resend selected (failed) option.

Open and click tracking are always on for campaigns. Recipients who click their unsubscribe link are added to WinPress Mail → Unsubscribed and excluded from all future sends.

Notes:

  • The menu is named WinPress Mail.
  • The “draw date reminder” targets everyone who purchased the giveaway product (not only confirmed winners).
  • There is no built-in SMTP — deliverability depends on how your site sends WordPress email.

Pro tip: Pair a close reminder to non-purchasers (sent 24 hours before sales end) with a draw reminder to purchasers (sent an hour before the draw). The first recovers lost sales; the second brings buyers back to watch the reveal.

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