Free Campaign / Instant Checkout

A Free Campaign lets people enter your giveaway without paying or going through normal WooCommerce checkout. It is perfect for:

Free raffle contests to grow your email list
Newsletter signup campaigns with a chance to win
Social media giveaways where entry should be quick and easy
Building your audience before launching a paid raffle

How it differs from a paid giveaway: Instead of “Add to Cart” and checkout, visitors see a simple form (Name + Email, or Name + Phone + Email). They submit the form and receive free tickets instantly — no payment required.

Step-by-Step: Create a Free Campaign

Part A — Create the Free Giveaway Product

Go to Products → Add New.
Enter a product name (e.g., “Free Entry — Win a Holiday Package!”).
Set the Regular price to $0 (zero). This is a free entry campaign.
Check “Is it a single giveaway?” in Product data.
Go to the Giveaway Settings tab and fill in:
- No of Tickets per quantity — Usually 1 (one free ticket per entry)
- Start date, close date, and draw date
- Ticket range (e.g., 1-10000)
Enable Instant Checkout PRO — This replaces the normal purchase button with the entry form.
Note in the plugin: “Instant checkout only applicable for free campaign.”
Choose Form Style:
- Name & Email — Simple two-field form
- Name, Phone & Email — Collects phone number too
Optionally enable Email verification — Sends a 6-digit code to verify the email is real before assigning tickets.
Add product image, description, and publish.

[INSERT IMAGE: Product edit — Instant Checkout and Form Style options enabled]Giveaway Settings tab showing Instant Checkout checked, form style selected, and email verification toggle.

Part B — Configure Email Verification (Optional but Recommended)

Email verification prevents fake entries and ensures you collect real email addresses.

On the product, check Email verification under Instant Checkout options.
When a visitor submits the form, they receive a 6-digit code by email.
They enter the code on the same page to confirm their entry.
Only after verification are tickets assigned.
Codes expire after 15 minutes — visitor can request a new code.

[INSERT IMAGE: Email verification flow — form, code entry, success message]Three-panel screenshot: (1) entry form submitted, (2) enter 6-digit code, (3) “You’re entered!” confirmation.

Part C — Customize Instant Checkout Messages (Optional)

Go to Giveaway Lottery settings to customize text shown during the free entry flow (success messages, verification errors, etc.). These appear in the Instant Checkout / Free Campaign related settings.

Part D — What Happens When Someone Enters

Visitor opens your free campaign product page.
Instead of “Add to Cart,” they see the entry form.
They fill in Name, Email (and Phone if enabled).
If email verification is on → they verify their email with the 6-digit code.
Tickets are assigned instantly (no order, no payment).
They receive a confirmation and ticket email (if email sending is enabled in General settings).
They are entered into the draw on the scheduled draw date.

[INSERT IMAGE: Free campaign product page — entry form instead of Add to Cart]Front-end product page showing the instant checkout form with name and email fields and a “Enter Now” button.

[INSERT IMAGE: Success confirmation after free entry with ticket number]Message shown to customer after successful free entry showing their ticket number(s).

Free Campaign Best Practices

Set a clear close date to create urgency (“Entries close July 31!”)
Enable countdown timer so visitors see time remaining
Use email verification to build a quality email list
Limit entries to one per email (use Unique email setting if combining with Lucky Wheel rules)
Promote the free campaign page link on social media, email newsletters, and ads

Important: Instant Checkout only works when the product price is $0 and “Instant Checkout” is enabled on that product. For paid giveaways, customers use the normal WooCommerce checkout flow.

Giveaway Lottery